Wisconsin Toy

The original Wisconsin Toy Company was founded as a wholesale toy company by Jack Cohen located on the west side of Milwaukee.

The company grew and prospered and after World War II, Jack, together with his son Phillip, began traveling all over Wisconsin in a station wagon loaded with toy samples.

In 1958, Jack and Phillip were approached to sell to members of a local union who had gone on strike. Phillip suggested that they open stores for a few weeks where union members could buy toys at a reasonable price. This worked so well – that the wholesale operation run by Jack was phased out and seasonal stores were opened.

The stores were open from Thanksgiving through Christmas – and operated under the Union Toys name. By 1960 the stores had grown and new stores were open to serve the United Auto Workers members in Michigan.

Philip grew his relationship with the major toy retailers and eventually sold all kinds of overstock products under the Wisconsin Toy name. Through a series of acquisitions and store openings, the company operated over 200 retail outlets in 1980 under names such as Job Lot Trading, Toy Liquidators, Everything-A-Dollar and Value Merchants.*

After years of selling under different names, the Wisconsin Toy name was brought back to life. In 2013, The Mazel Company Acquired the company name and currently operates Wisconsin Toy as a division of their "closeout" company.

Wisconsin Toy has a long history of bringing to the market Name Brand Toys at a Value Price.

One of the oldest and most trusted names in the Toy industry, "Wisconsin Toy," means quality, variety and name brands. Our toy buyers are the most experienced and knowledgeable in the business and ensure that we are able to meet your toy needs.

Information obtained from the Milwaukee - Wisconsin Journal Sentinel November 25, 2013.